Top Fishing Lures and When to Use Them

Introduction: The Art of Fishing Lures Guide Selection
Selecting the right fishing lure is simultaneously one of the most technical and most intuitive skills in all of fishing. The most productive anglers understand that lure selection is not random — it is a systematic process that accounts for season, water temperature, water clarity, target species, depth, and the natural forage fish are feeding on at any given time.
Modern fishing lures span dozens of categories and thousands of individual models. Rather than memorizing every option, mastering the core lure categories and their application principles gives you the flexibility to adapt confidently across any fishing situation. This guide covers the lures that consistently produce fish across the broadest range of conditions and explains precisely when each excels.
Browse the complete Elitex lure selection to stock your tackle box with proven producers at every price point.
Crankbaits: The Search Baits
Crankbaits are hard-bodied lures with a bill (lip) that dives and wobbles during the retrieve, imitating injured baitfish. Their primary value is coverage — crankbaits allow anglers to cover large amounts of water quickly, locate active fish, and trigger reaction strikes from fish that might ignore slower presentations.
Crankbaits are categorized by diving depth. Shallow-running crankbaits with short bills dive to two to five feet and are ideal for fishing over grass flats, along rocky banks, and during spring and fall when fish are shallow. Medium-diving crankbaits reach eight to twelve feet and are year-round workhorses. Deep-diving crankbaits reach fifteen to twenty feet or more and are essential for summer and winter fishing when fish push into deeper, thermally stable water.
Water temperature drives crankbait retrieve speed. In cold water below fifty degrees, slow a crankbait down dramatically — fish are lethargic and need extended bait presentation time. In warm water above sixty-five degrees, accelerate retrieve speed to trigger reaction strikes from aggressive, fast-moving fish.
Jigs: The Year-Round Producers
Fishing jigs — a weighted head with a hook and typically a rubber or silicone skirt — are among the most versatile lures ever developed. No other single lure category produces large fish across as many species, seasons, and techniques. Professional bass anglers consistently identify jigs as the lure type most responsible for their tournament wins. Fishing Lures Guide.
The jig’s effectiveness comes from its natural, three-dimensional presentation that mimics crawfish, baitfish, and bottom-dwelling forage species simultaneously. Paired with a soft plastic trailer, jigs create a lifelike profile that triggers bites from fish actively feeding, neutral fish that need triggering, and even negative fish reluctant to bite anything else.
Football jigs excel on hard bottom Fishing Lures Guide, rock, and gravel. Flipping and pitching jigs are designed for heavy cover including laydowns, dock pilings, and matted vegetation. Swim jigs run through the water column at mid-depth and excel around submerged vegetation and current breaks.
As fishing methodology studies confirm, bottom-contact presentations consistently outperform mid-water presentations during cold fronts and periods of low fish activity — making jigs uniquely effective in challenging conditions when other lures fail to produce.
Soft Plastic Lures: Infinite Versatility
Soft plastic baits represent the largest and most diverse lure category in fishing. Worms, creature baits, swimbaits, tubes, flukes, beaver-style baits, and finesse worms all fall under the soft plastic umbrella. Fishing Lures Guide. What unites them is material — flexible, life-imitating plastic infused with attractant scents — and their ability to be rigged in dozens of configurations for different presentations.
Texas-rigged Fishing Lures Guide soft plastics with a bullet weight and wide-gap hook are the standard heavy cover presentation. The weight-forward design punches through vegetation and the hook rides point-up against the bait body, preventing snags and enabling confident fishing in dense cover where other lures get fouled.
Drop shot rigs suspend a soft plastic horizontally at a precise depth above a bottom weight, creating a stationary presentation that drives finicky fish to bite through repeated, subtle action. The drop shot has become the dominant technique for deep, pressured fish in clear water and is arguably the most effective finesse presentation in modern bass fishing. Fishing Lures Guide.
Explore the full soft plastic selection at Elitex to find the right profile, color, and size for every situation.
Topwater Lures: The Excitement Factor
Topwater lures are fished on the surface, creating visual commotion and water displacement that triggers explosive surface strikes from fish below. Topwater fishing produces some of the most visually dramatic strikes in all of fishing — a significant part of why many anglers use surface lures even when subsurface options might produce more fish by volume.
Walking topwaters like the classic Zara Spook create a side-to-side walk-the-dog action through rhythmic rod tip twitches. Poppers use a cupped or concave mouth to spit water and create audible pops. Frogs slide over lily pads and heavy surface vegetation. Prop baits use spinning blades at the nose and tail to churn the surface.
Topwater lures are most effective early morning, late evening, and overcast days when reduced light levels encourage fish to move into shallower water and feed aggressively near the surface. Summer nights produce exceptional topwater fishing as large predators move shallow to ambush baitfish feeding at the surface under cover of darkness. Fishing Lures Guide.
Spinners and Spinnerbaits: Flash and Vibration
Spinnerbaits combine a weighted safety-pin style wire arm, one or more spinning metal blades, and a skirted jig head into a snag-resistant, extremely versatile lure. The spinning blades create flash and vibration that triggers lateral line responses in fish even in extremely low-visibility, turbid water where visual strike triggers are irrelevant.
Spinnerbaits are exceptional in wind-blown banks where churning water and suspended sediment reduce visibility. They work throughout the water column from just under the surface to near-bottom. Colorado blades create maximum vibration in cold water; willow blades create maximum flash for clear water and high-speed retrieves.

Swimbaits: Realistic Baitfish Imitation
Swimbaits range from small two-inch paddle tail soft plastics to massive twelve-inch hard jointed glide baits. What unifies them is their primary objective: to create the most accurate, lifelike imitation of a swimming baitfish possible. When fish are keyed on specific baitfish like shad, bluegill, or rainbow trout, matching that profile precisely can dramatically outperform generic lures.
Paddle tail swimbaits on underspin heads or swam on a weighted hook are among the most versatile lures in modern fishing. Their natural swimming action requires minimal technique and produces fish across a wide range of conditions, making them an excellent choice for anglers of all experience levels seeking a high-confidence, easy-to-fish option.
Lure Color Selection
Lure color influences strike rates, particularly in water with sufficient visibility for fish to detect color. A useful general framework: natural colors (shad, bluegill, crawfish) excel in clear water; chartreuse, white, and high-contrast colors produce best in murky water; dark colors like black and purple create the strongest silhouette in very low-light or night conditions.
Conclusion: Build a Functional Lure Selection
A productive lure selection does not require owning hundreds of baits. A well-chosen core of five to eight lure types — including a crankbait, jig, soft plastic, topwater, and spinnerbait — covers the majority of fishing situations any freshwater angler will encounter.
Master the fundamentals of each category, learn to read conditions and match lure selection to them, and you will consistently out-fish anglers with more tackle but less understanding. Stock your tackle box with proven Elitex lures and approach every outing with confidence and purpose.

